Ones to Watch in IP, 2016 - Estudio Colmenares & Asociados

Since 1904 our firm have offered exclusivity in IP services. We prosecute and litigate all kind of IP assets, i.e. Patents, Trademarks, Designs, Commercial names and Domain names.

Intangible assets such as brands, know-how and reputation are key to a business particularly as the consumer makes a close relationship between the brand and the product. The protection of brands is mandatory for those firms building a solid base and believing in their products. Any brand which is duly protected and used in the market will be strong and possess value.

However you must remember there are several factors which can determine the value and if the brand isn’t protected that value will ultimately not exist.

Business leaders create innovative assets, our job as advisors is essentially to ensure that such assets will be duly protected. However the protection will depend on the territory which has its own particular laws and practice.

Our experienced staff in each department work independently and globally when required. In fact most of our staff not only have the experience working previously in the Peruvian PTO but also have the required experience working in an in-house counsel.

With the field of IP rapidly growing among global harmonisation, our intention is to keep evolving with such changes. Members of our team form part of the global treaties and we not only have the latest information on these treaties that affect the Peruvian IP practice but sometimes we help to shape them too.

Looking ahead to the future adapting to new global regulations will be a challenge but it’s certainly one we are excited about. Furthermore we intend to both support and follow global harmonisation throughout 2016 and beyond.

Company: Estudio Colmenares & Associados

Name: Luis Gayoso Frayssinet

Address: Bolognesi 125,
Floor 9, Miraflores,
Lima18 - Peru
Telephone: 511 4444326



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