Ones to Watch in IP, 2016

ELLA CHEONG is recognized as one of the best intellectual property (“IP”) lawyers in Asia, and considered by many as a pioneer in IP. She is a solicitor in Hong Kong, on the Roll of Honour of the Law Society of Hong Kong, also qualified to practise in UK, Singapore and Australia. Ella Cheong was appointed a Justice of Peace by the HK Government, a most befitting tribute to her dedication to the development and social-conscience of Hong Kong. In addition, Ella is recognized by international organizations - Member of Honour of FICPI and AIPPI, and received INTA’s President’s Award and APAA’s Enduring Award, and the Professional and Entrepreneurial Award in HK.

ELLA CHEONG Law Office was founded in HONG KONG by Ella, and through our close working relationships with leading lawyers in other countries, the law firm is able to assist clients across all countries of the world. Although most people know and identify this firm as an IP boutique firm, however, we have recently gone through some changes. Our firm is now concentrating on all legal issues, especially enforcement of IPRs and commercialrelated IP issues (e.g. preparing of or reviewing agreements ensuring adequate protection for IPRs in agreements for licensing, franchising, employment, manufacturing, agency and distributorships), as well as litigious issues (including cancellations and oppositions of TMs) before the Courts and the IP Registries in HK and China. With addition of new lawyers, our legal expertise has now been expanded to include commercial and corporate issues, including formation of joint ventures, mergers and acquisitions, contractual disputes, dispute resolution; information technology; intellectual property; insurance; labour and employment; litigation and advocacy; personal injuries; technology transfer and Wills and estate planning. Our practices are complemented by experience across a wide range of industries, with a strategic focus on information and technology.

ELLA CHEONG LLC, a SINGAPORE law firm, with support office in MALAYSIA of ELLA CHEONG IP Services Sdn Bhd, was also founded by Ella Cheong, and marks Ella’s continued participation in the Asian legal fraternity since the initial establishment of this practice was at the invitation of the Singapore Government. As with the HK office, Ella Cheong LLC is a law firm that handles all legal issues but also specializes in intellectual property, including prosecution of Patents, Trade Marks and Designs (in this respect unlike the HK office), in all countries of the world, but more specifically in each of the 10 ASEAN countries (i.e. Singapore, Malaysia, Philippines, Thailand, Myanmar, Laos, Indonesia, Vietnam, Cambodia and Brunei). Ella Cheong LLC is an active member of the Franchising and Licensing Association, and their professionals are experienced in delivering effective legal solutions to a wide range of set-ups, including individuals, small businesses and large corporations alike, across a broad spectrum of industries.

We believe with our distinctive approach and with a thorough understanding of our clients’ underlying objectives and our focus on formulating strategic and pro-active solutions, together with our perseverance and passion, all our firms will continue to be recognized by others for our achievements. Ella has been so recognised by the International Trade Council and is one of its members. In addition, both firms, as well as Ella Cheong personally, have been nominated and voted as being amongst the top firms/ professionals in the region throughout the years, with the most recent awards being:

• ACQ Global Awards 2015 – our associated office of Ella Cheong (Hong Kong & Beijing) received the highest volume of nominations as the IP Law firm of the year;

• Chambers Asia-Pacific 2016 – our HK Law firm is highly recommended as a leading law firm in

• Asia IP Experts 2015 – Ella was nominated by Asia IP Experts as a leading lawyer for enforcement of trademark and patents

• Managing Intellectual Property 2015 – Ella was listed as IP Star

• Five Star Law – Ella was nominated as the leading Copyright Law Specialist in Hong Kong
• 2015 Corporate Intl Magazine Legal Award – Ella was chosen as IP Protection Lawyer of the Year for Hong Kong

• Legal 500 Asia Pacific 2015 – “Name partner Ella of our associated office of Ella Cheong (Hong Kong & Beijing) is ‘particularly qualified’, having an extensive track record of protecting and enforcing all types of IP rights across the Asia Pacific region”

• 2015 Legal Awards – our HK Law firm was awarded best IP Law firm in Hong Kong

• Who’s Who Legal: Trademark 2015 – our HK Law firm was voted as the Lawyer for Franchise 2015

• 2016 Intellectual Property Awards - Best for IP Strategy & Analysis 2016 Asia Pacific

• Euro money’s Expert Guides Trade Marks 2016 - The World’s Leading Practitioners Chosen by the Peers – Ella was voted as a leading practitioner

• DealMakers Law Awards 2014 - Trademarks Law Firm of the Year - Singapore (Trademark)

Email: ellacheong@
Address: Unit 204, 2/F,
Bonham Trade Centre,
50 Bonham Strand,
Sheung Wan, Hong Kong
Phone: 852 2810 7400

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