Today, Auction Mobility, LLC, the leader in mobile and online auction software, announced the acquisition of Lofty.com, the trusted online marketplace for fine and decorative art. The acquisition enables Auction Mobility's art and collectible auction house clients to seamlessly publish their catalogs to both their own white-labeled platforms provided by Auction Mobility, as well as to the Lofty.com marketplace.
"Our mission at Auction Mobility is to humanize the digital commerce experience. We make bidding easier and more accessible, and we are proud of this innovation. With the addition of Lofty, Auction Mobility gives auctions houses such as Phillips and Wright the ability to extend their reach to a new digital marketplace of bidders, while maintaining the consistency of their brand integrity and catalog identity across mobile, tablet, and web properties using Auction Mobility's best-in-class software," said Jeremy Paradise, CEO of Auction Mobility.
Lofty.com founder Mark Lurie states, "We believe that buying art and antiques should come with ease and complete peace of mind. With the support of Auction Mobility, we can deliver an improved online collecting experience to our buyers and new collectors with the addition of a vast array of new inventory from auction houses that supplements our existing inventory from dealers and galleries."