App Annie Acquires Marketing Data Company AppScotch, Expands Technology Capabilities
Today App Annie, the most trusted app data and insights platform, announced that it has acquired app marketing data company AppScotch to expand its technology capabilities.
With San Francisco-headquartered AppScotch, this marks App Annie's third acquisition in two years following the acquisition of Dutch firm Distimo in 2014 and the Canadian firm Mobidia in 2015. Following a recent funding round, this news strengthens App Annie's position as the most trusted provider of app data and insights in today's evolving app economy.
"Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission," commented Bertrand Schmitt, CEO & co-founder at App Annie. "The AppScotch team shares our passion for apps and has developed some exciting complementary technology. App Annie is developing its next wave of innovative products that clients will find invaluable in planning their app development and marketing strategies and this acquisition supports this development."
App Annie delivers market data products tracking revenues, downloads, advertising, user metrics and consumer engagement for all leading apps. The next major release in App Annie's Intelligence product suite will focus on adding new app advertising metrics to aid marketers in assessing and optimizing their marketing and creative strategies. App Annie continues its quest to bring more actionable data and transparency to companies to run better app businesses. Read more about the news at App Annie.