Deal Diary

Welcome to Acquisition International’s Deal Diary, the place where we showcase exciting deals from across the globe. With each diary entry, we’ll be taking a comprehensive look at the inner workings of the deal in question and will be venturing behind the scenes to take a look at the dedicated professionals involved in ensuring its success.

Here you will discover the most active deal makers and a comprehensive catalogue of the transactions they have been involved with.

Tier 1: The Website - Go live worldwide within 24 hours!

Within 24 hours of booking, we'll upload your deal and company profile - including contact details and links to your homepage - right here on our site, putting you and your firm in front of
40,000 visitors every month!

You will, of course, get a full company bio, including your contact details and fully clickable links direct to your website, and to make sure the people who matter will be able to find every deal you and your firm have been involved in at the click of a button, all of the deals posted on the Deal Diary site are incredibly easy to search by firm name, individual name, sector or region. We even have an automatically updated deal leaderboard (right). 

Tier 2: The Newsletter - Direct to 108,000 subscribers!

Your involvement in the deal will be featured on our weekly Deal Round-Up newsletter,  published via email every Thursday to a global audience of  108,000. Your deal write-up will also include hyperlinked images and logos, taking readers straight to your homepage. That’s a potential 108,000 clicks every month!

Tier 3: The Publication - Sent to 108,000 people in 170 countries!

The deal and your involvement will appear in the Deal Diary section of our monthly magazine, distributed to 108,000 people in 170 countries around the world. This is where you can tell us all about the deal and how you made it happen, providing the perfect opportunity to shout about your firm’s experience, expertise and the great work you’ve been doing.

GO

Antal Acquires Smart Moves
May 27, 2015
APS Foods Acquisition of Wight Salads
May 27, 2015
Morgan Tucker Acquisition of BES Consulting Engineers
May 27, 2015
Wirtualna Polska Holding IPO
May 27, 2015
Access Technology's Acquisition of Changeworknow
May 21, 2015
Drillisch's Acquisition of Phone House Germany
May 21, 2015
XPO Logistics to Acquire Bridge Terminal Transport
May 21, 2015
Kodiak's Acquisition of Zarsky Lumber
May 21, 2015
Merkle's Acquisition of Periscopix
May 21, 2015
Apax's Acquisition of Quality Distribution
May 21, 2015

Merkle's Acquisition of Periscopix

View Biography
Image

Dominic Gurney-Champion, Legal Adviser to Merkle

Merkle, a leading technology-enabled, data-driven performance marketing agency and the nation’s largest privately-held agency, announced its acquisition of Periscopix (www.periscopix.co.uk), a leading London-based performance marketing agency. Periscopix specializes in search, programmatic media, and web analytics, delivering measurable results for top-tier global and European brands.

Founded in 2004, Periscopix focuses on the use of data, analytics, and technology to enable internationally recognized pay-per-click search, programmatic media buying, Google analytics consulting, and conversion rate optimization. Periscopix’s client roster includes many top-tier global brands, like Sony, Rentokil, World First, Claire’s, and Multiple Sclerosis Society, as well as a host of prominent European brands. In 2015, Periscopix was recognized as the best large agency in Europe at the European Search Awards and was named to the list of 100 fastest-growing tech companies in the UK in 2014. Periscopix’s Programmatic Team was honored at The Drum’s 2015 Digital Trading Awards as the Best Digital Trading Team and earned Best Use of Performance for its programmatic campaigns.

This is the first in a series of planned international acquisitions for Merkle, establishing a European hub in the UK, which is second only to China as one of the agency’s largest international markets. Periscopix was selected largely due to its similarities to Merkle, both in scope and scale, as well as its deep expertise in performance marketing across European markets. The Periscopix team of 117 digital media experts will join Merkle under the umbrella of Merkle’s Digital Agency Group, under the leadership of EVP Craig Dempster, bringing that group to more than 800 employees worldwide and growing the Merkle worldwide staff to more than 2700.

“We are proud to welcome the Periscopix team into the Merkle family,” said David Williams, Merkle’s Chairman and CEO. “As more of our clients expand into international markets, we have seen greater demand for Merkle to support their marketing initiatives around the globe. This was a key driver in the decision to establish a platform for data-driven, customer-centric marketing in Europe. The build-out of our new London facility is already in the works. It will accommodate up to 300 Merkle employees, including our current and newly added staff, and allow us to scale as we continue to serve our clients around the globe.”

“Over the last 18 months or so, we have been giving careful consideration to the challenges and opportunities we and our clients are likely to encounter in the years to come,” said Periscopix co-founder Simon Norris. “We have been thinking about the issues facing our clients, and how we can best evolve our services to address these both within the UK and internationally. We were incredibly fortunate to quickly come across an opportunity that matched our ambitions perfectly.”

“We are delighted that our vision for the future and Merkle’s pursuit of expansion in Europe came to be so closely aligned at just the same point in time,” Periscopix co-founder, Marc Warren, commented. “We look forward to continuing to deliver great service to our clients, without interruption. We will soon be introducing some great new solutions that will complement our current offerings and help brands build competitive advantage.”

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May 14, 2015
Blablacar Acquisition of Carpooling.com
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MORE...
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