The acclaimed software, Penny-It Works, is a registered Microsoft Partner that offers specialized partnership and shareholder accounting solutions for the financial industry. Penny is used to manage more than 950 funds with more than $490 billion in AUM, providing automated and instant access to detailed investor data. Penny’s open architecture and proven features easily integrate with portfolio accounting and CRM systems, data warehouses and in-house proprietary solutions. Penny is tailored to the specific needs of leading hedge funds, fund of funds, PE firms, fund administrators and management companies with assets under management ranging from $100 million and up.
Distinguished from Competition
Our organization is comprised of a remarkable group of alternative investment accounting veterans that give us the expertise to develop software in a way that cannot be matched by our competitors. Our staff’s deep understanding comes from real-world experience – a CFO of a large hedge fund group, controller of a private equity organization, lead developer for a major fund administrator and more – and gives our team an unrivaled ability to create flexible, user-friendly, automated solutions for the demanding back-office alternative investment environment.
In Depth Design
A big factor in our continued success is the deep analysis that goes into the product design process that starts with a constant review of regulatory literature, as well as ongoing communication with clients. When we uncover a need, we gather our experts together to determine what the underlying purpose of the request is and how that might morph in the future. This deep analysis allows us to create a more holistic solution that goes beyond superficial answers. We endeavor to enhance our product so that it not only solves today’s needs, but is flexible enough to handle tomorrow’s anticipated problems.
Over $490 billion assets under administration
7 of top 25 funds flow through Penny
3 of the top 4 administrators use Penny