British tennis player, Andy Murray has invested in three start-up businesses via the equity crowdfunding firm Seedrs, this is after he joined the technology platform's advisory board in June.
The three start-ups include Tossed, a healthy eating chain, Trillenium, a builder of 3D virtual shops and the Fuel Ventures Fund run by British entrepreneur, Mark Pearson.
The chain, Tossed, which is offering a 5.5% equity stake and has exceeded the £750,000 ($1.17 million) it is looking to crowdfund so this is a perfect opportunity for them.
Trillenium, a company that builds virtual reality and 3D online shops, is Murray's second investment. The company is offering a 7.96% stake and has risen over £225,000 on Seedrs so far.
The final company Murray is backing is Fuel Ventures Fund, an investment fund founded by Mark Pearson, the entrepreneur behind MyVoucherCodes. The firm has so far raised £549,900 as part of its overall £30 million fund.
Murray said: "The three businesses I've chosen to kick off my crowdfunding investment portfolio are all in areas of industry I find interesting. Healthy eating is something I have to be passionate about as a sportsman, so Tossed was immediately one to consider, and the other two businesses are really pushing the boundaries of technology.”
Equity crowdfunding allows broad groups of investors to fund startup companies and small businesses in return for equity. The potential is greatest with startup businesses that are seeking smaller investments.